What's changed

The problem

The page covers complex care in depth but its clinical review dates from July 2024 and it has no cost or funding information. Most sub-sections use H5 and H6 tags, and several main sections sit at H3.

Evidence

• Fibre on-page recommendations for the Helping Hands national pages.
• Live page fetched on 30 September 2026 (last modified 27 March 2026; reviewed 25 July 2024). All kept copy is lifted from the live page.

What we kept

• Title tag, meta description, all main body copy, condition links, support plan section, customer stories, how long section, FAQs and related pages.

What changed

• H1 moved to sentence case.
• Types of care, the comparison, regulated care, how to arrange and FAQs promoted from H3 to H2.
• H5s promoted to H3s; H6 points turned into bulleted lists.
• Repeated H6 'Visiting and Live in Care' removed.
• Duplicate customer story headings removed; banner and label text no longer headings.
• Nurse-led care point expanded with care plan oversight and clinical qualifications.

What is new

• Trustpilot trust bar and call and contact buttons in the hero.
• Short answer-first intro.
• Cost section.
• Funding section (NHS Continuing Healthcare, personal health budgets, joint funding).
• FAQPage and reviewedBy schema (Dev).

Redirects

None. This is a single-page optimisation on the existing URL, so no redirects are needed.

Still to do

• Helping Hands: arrange a fresh clinical review before publishing.
• Content: final copy for the new sections.
• Dev and Content: rebuild heading tags as shown.
• Dev: add schema after the review.

Flagged for the client

• New clinical reviewer and review date.
• Who oversees and signs off complex care plans, the nursing team's qualifications, and how often plans are reviewed.
• Indicative cost or 'from' price.

Schema

FAQPage

Built from the six FAQs exactly as they appear on the page. Google now limits FAQ rich results to a small set of authoritative sites, so the value here is clarity for search engines and AI tools rather than a guaranteed rich result.

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "@id": "https://www.helpinghandshomecare.co.uk/nursing-care/complex-care/#faq",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is complex care?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Complex care is a specialist form of support available to those with a chronic or long-term health condition, who require extra assistance to manage their symptoms and complete day-to-day activities. Complex care can be provided either at home or in a residential nursing home, depending on the patient's preference."
      }
    },
    {
      "@type": "Question",
      "name": "Can complex care be provided at home?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, complex care can be provided at home for people with high-dependency or specialist nursing needs. This includes support for conditions such as acquired brain injuries, tracheostomy care, ventilator dependence and complex dementia, delivered by specialist carers and nurses in a familiar home environment rather than a hospital or care home."
      }
    },
    {
      "@type": "Question",
      "name": "What is complex care in nursing?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A complex care nurse leads a tailored package of care delivered by a team of carers to patients with significant, long-term and complex healthcare issues, such as chronic illness or a neurological condition."
      }
    },
    {
      "@type": "Question",
      "name": "What conditions require complex care?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Complex care is typically required for people with high-dependency or specialist nursing needs that go beyond standard home care. Conditions that commonly require complex care include acquired brain injuries, spinal cord injuries, stroke, advanced dementia, Parkinson's disease, motor neurone disease, tracheostomy care, ventilator dependence and PEG feeding support. Complex care may also be needed following major surgery or a prolonged hospital stay, where clinical-level support is required at home during recovery."
      }
    },
    {
      "@type": "Question",
      "name": "What needs are considered complex?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Any long-term, progressive illness or injury is generally considered to be a complex need, including mental illnesses. Our carers are fully trained to support people with a wide range of complex care needs."
      }
    },
    {
      "@type": "Question",
      "name": "How can I arrange complex care?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "You can arrange complex care today by calling our friendly customer support team. They're available seven days a week, and are always happy to help out with any queries. You can also contact us using the form on our website, where you can arrange a callback from our team at your convenience. Once you've chatted to our customer support team, they'll arrange a convenient time for your local care manager to visit you at home and provide you with a care assessment. Once we've ascertained your care needs and any preferences you may have, we'll prepare a care plan that gives you just the right type and level of care that you require to continue living independently, confidently and comfortably in the home that you love."
      }
    }
  ]
}

WebPage with reviewedBy

Add once the fresh clinical review is complete, using the new reviewer and date.

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "@id": "https://www.helpinghandshomecare.co.uk/nursing-care/complex-care/",
  "url": "https://www.helpinghandshomecare.co.uk/nursing-care/complex-care/",
  "name": "Complex care at home",
  "description": "Expert complex care at home for people with high-dependency needs. Tracheostomy, ventilator & PEG feeding support from specialist nurses. CQC-regulated.",
  "lastReviewed": "[YYYY-MM-DD of fresh review]",
  "reviewedBy": {
    "@type": "Person",
    "name": "[Reviewer name]",
    "jobTitle": "[Role]",
    "url": "[Reviewer profile URL]",
    "worksFor": {
      "@type": "Organization",
      "name": "Helping Hands Home Care",
      "url": "https://www.helpinghandshomecare.co.uk/"
    }
  }
}

What we are deliberately not marking up